Mailjet Review
Mailjet is a popular email marketing platform known for its automation, transactional emails, and seamless integrations. Whether you’re a small business, a marketer, or a developer looking for a reliable email solution, Mailjet offers a range of tools to help you create and optimize email campaigns. But how does it compare to other platforms? In this guide, we’ll explore Mailjet’s key features, pricing, pros and cons, automation tools, and how it stacks up against competitors to help you decide if it’s the right choice for your email marketing needs.
Pricing and Plans
When choosing an email marketing tool, pricing plays a crucial role. Mailjet offers a flexible pricing structure designed to cater to businesses of all sizes. In this section, we’ll break down the different Mailjet plans, their features, and how they compare in terms of value.
Mailjet Pricing Plans
Mailjet provides four pricing tiers, including a free plan for beginners and scalable options for growing businesses.
Free Plan
The Free plan allows users to send up to 6,000 emails per month, with a daily cap of 200 emails. It includes access to the drag-and-drop email editor, basic email analytics, and limited support. However, all emails sent using this plan will have Mailjet branding.
Essential Plan
The Essential plan starts at $17 per month for 15,000 emails. This plan removes Mailjet branding, offers higher sending limits without a daily cap, and includes basic segmentation tools. Email support is also included, making it a good choice for small businesses that need more flexibility.
Premium Plan
The Premium plan starts at $27 per month for 15,000 emails. It includes advanced automation and segmentation, A/B testing for optimizing email campaigns, and multi-user collaboration, making it ideal for teams. Priority support ensures faster response times when assistance is needed.
Custom / Enterprise Plan
The Enterprise plan is designed for businesses with high email-sending needs. Pricing is customized based on email volume and specific requirements. This plan includes a dedicated account manager, higher sending priority, and advanced API access. Enterprise-level security and compliance features make it a strong choice for large organizations.
Which Mailjet Plan Should You Choose?
The Free plan is ideal for those just starting with email marketing and looking for a basic tool to test Mailjet’s features. Small businesses that need higher sending limits and branding removal should consider the Essential plan. The Premium plan is best suited for teams that need automation, collaboration features, and A/B testing. Businesses with high email volumes and complex requirements will benefit from the Enterprise plan, which offers personalized solutions.
Mailjet’s pricing is competitive compared to alternatives like Mailchimp and SendGrid. The scalability of its plans makes it suitable for startups, growing businesses, and large enterprises alike.
Email Marketing Features
Mailjet offers a range of email marketing features designed to help businesses create, send, and optimize their campaigns. Its drag-and-drop email editor makes designing professional emails simple, even for beginners. Users can choose from pre-built templates or create custom designs to match their brand. Email personalization tools allow businesses to customize subject lines and content, making emails more engaging and relevant to recipients. For those looking to optimize campaigns, A/B testing helps compare different email versions to determine what works best.
To ensure messages reach the right audience, Mailjet includes advanced segmentation based on customer behavior and demographics. Businesses can also take advantage of email automation, setting up workflows for welcome emails, abandoned cart reminders, and other triggered messages. Real-time analytics provide insights into open rates, click rates, and bounce rates, helping businesses track performance and make data-driven decisions. With high deliverability features like SPF, DKIM, and DMARC authentication, Mailjet ensures emails land in inboxes instead of spam folders.
Mailjet also supports transactional emails, such as order confirmations and password resets, offering customization and performance tracking. Developers can integrate Mailjet with CRM platforms, eCommerce tools, and other apps using its API. Whether you need a simple email marketing solution or an advanced system with automation and analytics, Mailjet provides the tools to enhance your email strategy.
Email Automation & Workflows
Mailjet’s email automation and workflows allow businesses to send targeted, timely emails based on user actions. Whether it’s a welcome email for new subscribers, an abandoned cart reminder, or a follow-up message after a purchase, Mailjet helps automate the process, saving time while improving customer engagement. With pre-built automation templates and an intuitive workflow builder, setting up automated emails is simple, even for beginners.
One of Mailjet’s key strengths is its event-based triggers, which send emails when users take specific actions, such as signing up, making a purchase, or clicking on a link. Businesses can also create multi-step email sequences, ensuring that customers receive relevant content over time. Advanced users can take advantage of personalization and segmentation, delivering emails based on customer behavior, location, or preferences. This helps improve open rates and engagement by ensuring recipients get messages that matter to them.
Mailjet also provides detailed analytics for automation workflows, allowing businesses to track performance metrics like open rates, click rates, and conversions. This data helps refine email sequences to maximize effectiveness. With its easy-to-use interface and flexible automation options, Mailjet is a great solution for businesses looking to enhance their email marketing strategy.
Integrations & API Capabilities
Mailjet offers powerful integrations and API capabilities, making it easy to connect with other tools and customize email-sending processes. Whether you’re using a CRM, an eCommerce platform, or a marketing automation tool, Mailjet integrates seamlessly to help streamline workflows. With pre-built integrations for platforms like HubSpot, WordPress, Shopify, and Zapier, businesses can automate email campaigns, sync customer data, and improve communication without manual effort.
For developers, Mailjet provides a robust and flexible API that allows full customization of email services. The API supports RESTful and SMTP relay, enabling businesses to send transactional emails, automate workflows, and retrieve analytics in real time. Features like template management, dynamic content, and contact list synchronization make it easy to integrate Mailjet into existing applications. Webhook support ensures that businesses receive instant notifications for email events, such as bounces, opens, and clicks.
Security and scalability are also key strengths of Mailjet’s API. With OAuth authentication, GDPR compliance, and dedicated IP options, businesses can ensure secure and reliable email delivery. Whether you’re a marketer looking for easy third-party integrations or a developer seeking custom API solutions, Mailjet provides the flexibility to adapt to your needs.
Customer Support
Mailjet provides reliable customer support to assist users with technical issues, account management, and email campaign optimization. The level of support available depends on the pricing plan, with email support included in all paid plans and priority support available for Premium and Enterprise users. Mailjet also offers an extensive Help Center with detailed guides, FAQs, and troubleshooting articles, allowing users to find quick solutions to common issues.
For businesses that need faster and more personalized assistance, Mailjet’s priority support ensures quicker response times and access to dedicated support agents. Enterprise users benefit from a dedicated account manager, who provides tailored guidance, best practices, and strategic advice. Additionally, Mailjet offers status updates and real-time service monitoring, so users can stay informed about any ongoing technical issues or maintenance.
Beyond direct support, Mailjet fosters a community-driven approach with its developer-friendly API documentation, blog articles, and email marketing resources. Users can also engage with Mailjet through webinars, product updates, and feature tutorials. Whether you’re a small business or a large enterprise, Mailjet’s support options ensure that you have the guidance needed to manage your email campaigns effectively.
Pros & Cons
Mailjet is a powerful email marketing and transactional email platform, but like any tool, it has its strengths and weaknesses. Understanding the pros and cons can help businesses decide if it’s the right solution for their needs. Below, we break down the key advantages and potential drawbacks of using Mailjet.
Pros of Mailjet
Mailjet is known for its user-friendly interface and drag-and-drop email editor, making it easy for beginners to create professional-looking emails. It offers strong email automation and segmentation features, allowing businesses to send personalized emails at scale. High deliverability rates ensure that emails reach inboxes rather than spam folders, thanks to authentication tools like SPF, DKIM, and DMARC. The platform provides real-time analytics, helping businesses track email performance and optimize campaigns effectively. Another major advantage is its flexible pricing, with a free plan available and scalable options to fit different business sizes.
Cons of Mailjet
While Mailjet is a solid email solution, it has some limitations. The free plan includes Mailjet branding, which may not be ideal for businesses looking for a fully professional appearance. Advanced automation features are only available in higher-tier plans, making them less accessible to small businesses on a budget. Some users report that the customer support response time can be slow on lower-tier plans, which may be a drawback for those needing urgent assistance. Additionally, while Mailjet’s API is highly flexible, beginners with no coding experience may find it slightly challenging to integrate with custom applications.
Final Thoughts on Mailjet’s Pros & Cons
Mailjet is a great option for businesses looking for an affordable, scalable, and easy-to-use email marketing tool. It excels in email automation, deliverability, and integration options, but businesses needing more advanced features and faster support may need to opt for a higher-tier plan. Weighing the pros and cons can help businesses decide if Mailjet is the right fit for their email marketing needs.
Mailjet vs. Competitors
Choosing the right email marketing tool can be challenging, with many platforms offering similar features. Mailjet competes with services like Mailchimp, SendGrid, and Brevo (formerly Sendinblue), each catering to different business needs. Below, we compare Mailjet with its key competitors to help you decide which platform is the best fit.
Mailjet vs. Mailchimp
Mailchimp is one of the most popular email marketing tools, known for its all-in-one marketing platform and advanced automation features. However, Mailjet stands out with its stronger transactional email capabilities, making it a better choice for businesses that need reliable email delivery for order confirmations, password resets, and other automated messages. Mailjet also offers more flexible pricing, while Mailchimp can become expensive as contact lists grow.
Mailjet vs. SendGrid
SendGrid is widely used for high-volume transactional emails, making it a strong competitor to Mailjet. Both platforms offer robust APIs for developers, but Mailjet’s email editor is more beginner-friendly, making it easier for non-technical users to create and manage campaigns. While SendGrid excels in scalability and detailed analytics, Mailjet provides better collaboration tools, allowing teams to work together on email templates and campaigns more efficiently.
Mailjet vs. Brevo (Sendinblue)
Brevo is popular for its marketing automation features and SMS marketing integration, giving businesses a multi-channel communication approach. Mailjet, on the other hand, specializes in email deliverability and transactional emails, making it a stronger choice for businesses that prioritize email reliability over multi-channel marketing. Mailjet also offers more transparent pricing, whereas Brevo charges based on the number of emails sent rather than contacts.
Mailjet is a great choice for businesses that need a reliable, cost-effective email marketing and transactional email solution. It offers better collaboration tools than SendGrid, more flexible pricing than Mailchimp, and stronger deliverability features than Brevo. However, businesses looking for advanced automation (Mailchimp), high-volume scalability (SendGrid), or multi-channel marketing (Brevo) might find those platforms more suitable.
Conclusion
Mailjet offers a powerful and flexible email marketing platform with features designed for businesses of all sizes. From its easy-to-use email editor and automation workflows to its strong deliverability and API capabilities, Mailjet provides the tools needed to create, send, and optimize email campaigns effectively. Whether you need transactional emails, marketing automation, or seamless integrations with your existing tools, Mailjet delivers a well-rounded solution.
While it has some limitations, such as branded emails on the free plan and advanced features locked behind higher-tier pricing, its affordable pricing, team collaboration tools, and scalability make it a strong choice for businesses looking for a reliable email marketing platform. Compared to competitors like Mailchimp, SendGrid, and Brevo, Mailjet stands out for its flexible pricing and excellent transactional email capabilities.
If you’re looking for an email marketing platform that balances ease of use, automation, and deliverability, Mailjet is worth considering. Its feature-rich platform, developer-friendly API, and automation tools make it a great choice for marketers and businesses that want to improve their email engagement. Want to see if Mailjet is the right fit? Try it out and experience its capabilities firsthand.
